Sian Bennett
Partner & Strategy Director, Mustard Media
Sian is Strategy Director and Partner of Mustard Media, Europe’s leading marketing agency for festivals & events. Sian has strategised launches and marketing campaigns for sell-out festivals and destinations and in 2023 alone Mustard Media drove 1.6m million tickets for festivals and events, helping to drive £86 million in ticket revenue.
Mustard Media specialise in music and event tourism driving footfall or ticket sales from international audiences to events in new countries, including Afro Nation, Hideout Festival, Fisher presents TRIIP Festival, and The Yacht Week. Sian worked with Visit Liverpool leading the strategy for a music tourism campaign 'Discover A New Beat', helping to drive a 9.7% uplift in hotel occupancy and 15% uplift in rooms sold.
Specialist topics: Marketing / Social Media / Strategy / Fan engagement / Festivals / Clubs / Destination Tourism / Festival Tourism / Selling Tickets
