I’m obsessed with direct-to-fan digital marketing, digital advertising and audience analytics. I help artists, managers, labels and festivals navigate the digital world, grow their audience through strategic digital marketing, with a focus on performance, sales and digital metrics that actually matter.

Within 8 years, I've taken my freelance work and built my agency Playliveartist Ltd with my team of 4, where clients include Joss Stone, The Sherlocks, Sony Music, Closer Artists, B-Unique, Tileyard Music, Clap Your Hands Say Yeah and many more.

I’m passionate about music and entertainment; I originally started my career as a live music promoter, then moved to social media brand marketing and now I consult companies in music and entertainment on their digital marketing and strategy via my agency.