YAW OWUSU • THE PLAYMAKER GROUP / POWER UP
PANEL TOPICS – BLACK SQUARES? WHO CARES?
After completing University, Yaw launched URBEATZ in 2005 as a music and media organisation. URBEATZ soon become known throughout the UK for its unique brand of music, film and media projects, resulting in several awards for creativity, innovation and enterprise.
In 2011, Yaw set up creative consultancy agency Nothin But The Music (NBTM). Over the past few years NBTM have programmed and curated a number of key music events and projects working with and for clients such as MTV, BET, Liverpool International Music Festival, BBC Radio 1 Academy, MOBO, Boiler Room, Sound City, The Brit School and the Competitor Group. In addition, NBTM have released a number of singles and music projects that have earned acclaim, major syncs and national and international radio support. NBTM recently partnered with THE PLAYMAKER GROUP forming a dynamic multi-strand music and entertainment company. THE PLAYMAKER GROUP’s past and current clients include many sector leading brands, organisations and artists including Nike, AEG, Sony, Universal Records, The Fader, BBC Radio, MTV, Damian Marley, Dizzee Rascal and many more.
In addition, Yaw has worked alongside dynamic artists ranging from UK Music pioneer Wiley to emerging artists, XamVolo and Sub Blue, to release a number of singles and projects that have earned acclaim, major syncs and national and international radio support. Subsequently Yaw has established himself as a key talent developer; heading up the award-winning LIMF Academy, continuing to scout and consult for major labels as well as A&Ring for and developing new talent.
In 2017, Yaw, alongside Grammy-winning producer Seani B and Ray Paul, founded BrukOut Entertainment and launched a joint venture Record Label with Universal, BrukOut Records. So far, BrukOut have released records that have received playlist positions on key radio and streaming platforms as well as impacting national club charts. BrukOut curate events, various playlists and provide content for international media platforms.
In August 2020, Yaw began working with PRS Foundation as a Programme Consultant to build Power Up, a new and pioneering initiative aiming to power up Black music creators and executives as part PRS Foundation’s actions following Black Lives Matter movement conversations. He was appointed to the Senior Management role in December 2020 to run Power Up and integrate the programme learnings and actions across the organisation.
Yaw is a member of the Liverpool City Region Music Board and is one of the leads of the BLM Sub-Group also.