SOPHIE ALEXANDER - 3 BEAT
PANEL TOPICS – VEVO PRESENTS: ORIGINAL CONTENT AS A MARKETING STRATEGY
Sophie started at University doing my BA & MA in Music Industry Studies, then went on to intern at 3 Beat as a junior product intern.
6 months into that, she finished uni and was offered a full-time position as a Digital Marketing Executive. Sophie was basically appointed to be in charge of socials & commissioning all online content for the label and was involved in some of their big campaigns like Kungs, Martin Jensen & Sigma.
This year Sophie was promoted to Digital Marketing & Visual Product Manager - doing all the same things she had done initially, alongside distributing digital marketing spend & looking after the visual side for all campaigns: artwork, photoshoots, music videos and the logistics of placing these online etc. Since this promotion key campaigns she has been part of are M-22, Geko & Cheryl.