Francesca Burton is the Senior Director of International Marketing at AWAL, co-leading the International Marketing team and developing global artist campaigns for artists such as Lauv, girl in red, Rex Orange County, Tom Misch, Joesef & Disclosure. After leaving the Universal Music International team in 2016, Francesca has been striving over her 6 years at AWAL to break the mould and continuously approach all campaigns with a global mindset from the start.
“The modern music world has no borders, neither should our approach to campaigns. There is opportunity for all artists to find their audience when you think globally from the outset and consider your fans beyond your home market. International is about taking a global approach, and putting that through a local lens. Localisation is key.”
