BOB WORKMAN - WARNER MUSIC
PANEL TOPICS – CREATING COMMUNITY IMPACT THROUGH BRAND & MUSIC PARTNERSHIPS
As Senior Vice President of Brand Partnerships at Warner Music, Bob Workman is responsible for devising and delivering a wide range of commercial collaborations for Warner Music’s world-leading artists and major brand partners, with a focus on innovation, distinctiveness, and creativity.
The division has delivered breakthrough partnerships across numerous categories in the past year including Dua Lipa working with Pepsi, Footlocker and Hyatt Hotels, Gorillaz teaming up with Red Bull, E:ON, Nike and G-Shock. Meanwhile, the Partnerships team has become the lead agency for Levi’s on their European music activation ‘Levi’s Music Project’.