In Association of SheSaidSo
The role of A&R has significantly changed in the past 20 years. It has never been easier for the public to discover new artists without the aid of major labels. Thus, A&R’s are needing to become more innovative than ever. They must develop a band in a way that separates them from the rest of the pack and guide them down a certain path that will allow them to grow, and explore the full heights of what they can become.
In turn, these changes have allowed opportunities for anyone who has the right ideas to make an impact. Consequently, the last decade has seen a rise in women getting involved in A&R. Dorothy Carvello published her book ‘Anything For A Hit’ which explores her journey into the music industry and how she battled against the unhealthy, narcissistic atmosphere that was present throughout. After beginning as secretary to Ahmet Ertegun she later became the first A&R executive at Atlantic Records. With this acting as a catalyst for change, has the world of A&R embraced equality? Have campaigns such as #MeToo made an impact on the music industry? Or is the narcissistic, aggressive and oppressive culture that has held women back from these roles still present?