PANEL TOPIC

VEVO PRESENTS: ORIGINAL CONTENT AS A MARKETING STRATEGY

VEVO PRESENTS: ORIGINAL CONTENT AS A MARKETING STRATEGY

Friday - BME, Education Room - 16:00

Whether you are an artist, or in fact anyone working in the music industry, the importance of a good marketing strategy cannot be overstated. It is crucial to create engaging, original content that can be used to keep your audience interested. With content competing for people’s time, how can your content stand out, and engage? Digital assets are key to building your brand and growing your audience, but getting them right is vital. Yet, using this as a marketing strategy is a fine art. It is time-consuming and can often prove difficult to continually produce innovative content in such a fast paced industry. Hear from panellists who can talk you through how to cut through.

Vevo, the world’s leading all-premium entertainment platform and music video provider, has mastered this art. Vevo’s unique music video services have reinvented the industry and earn them 25 billion views each month! On this panel, they will share the secrets behind their content success and by exploring the wide range of original content across industry, show you how to stay ahead of the trend and keep your audience engaged all year round.

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SPEAKERS
Panel Topics
  • Arts Council England
  • PRS Foundation
  • LJMU
  • Lithuanian Culture Institute
  • Levis
  • PPL
  • LIVERPOOL CITY
  • Keychange
  • MODERN SKY
  • See Tickets
  • EDGE HILL UNIVERSITY
  • INES
  • Creative Europe
  • Bruntwood
  • Beavertown brewery
  • Baltic Creative
  • Help Musicians
  • PRS for Music
  • YM&U Business Management