Sponsored by Horus Music
Friday - BME, Main Stage - 14:05
“Asia comprises a full 30% of the world's land mass with 60% of the world's current population.”
Ever wondered if you’re big in Japan? Maybe you feel an association with K-Pop? Or maybe your music is suitable for the Chinese mainstream market?
China is quickly becoming a go to place to further your reach, however there is a set of rules to play by;
Every show has to be approved by the local authorities where they take into consideration your past endeavours, lyrics of the proposed set list and more. Stories of how Justin Bieber was deemed dangerous due to his bad behaviour, Katy Perry were denied due to her support of Taiwan, and Selena Gomez were banned due to her association with Dalai Lama, has frightened musicians in the past from entering.
However, times they are changing and as we move further down the 21st century timeline, the Asian territories are slowly but steadily opening their gates towards western art; an integration greatly supported by various funding schemes, Promoters, Agents, Record Labels and more.
This panel will aim to provide tips & tricks, advice and share stories on how to enter and break a market where the languages are different, the cultures are different and the overall rule-set are all vastly different to the west.