Live performances are a powerful tool for artists to build a loyal fanbase and generate income. It's a direct way to communicate with the people listening to and buying your music, whilst serving as a useful way to engage tastemakers and industry who might become a part of your story. Promoters and agents can be the most important part of an artist's team. But is it possible to arrange a successful tour yourself? Find out where to begin, who the people are that you need to talk to make it happen, how to reduce costs, what to put in place in advance and while you're on the road. Whitney Boateng will address the different approaches for genre, well-being on the road, whether there are new things to consider when touring abroad and when it's time to call in the experts.
Friday 1st October