PANEL

HELPING ARTIST WIN THE BATTLE FOR OUR SCARCE ATTENTION

HELPING ARTIST WIN THE BATTLE FOR OUR SCARCE ATTENTION

What is the point of doing the digital marketing if you don’t understand the game you're playing? Artists and music businesses should be thinking about their art and their career in the context of the world around them. ‘We're all in competition with pyjamas’ is a hot take from Will Page’s book ‘Tarzan Economics’ that we can all relate to – when we’re so used to binging TV on our sofas during lockdown, think about what happens next... how can we create a sense of urgency to continue to go to gigs and buy and stream music? And in an ‘attention economy’ how and where do you prioritise your money and your time when putting your music out there? Join us in an open and frank conversation about the dilemma that faces artists every day – how to stand above the noise and get noticed! Will, Vanessa and Bryan will guide you through how to identify your friends and foes in the battle for our scarce attention so music stays on top of the pile, not lost in the pile.

Friday 1st October
Main room
11AM

Panels